He makes the point that our unconscious does this very well, and often delivers a better answer than more deliberate ways of thinking. In blink, malcolm gladwell introduces the concept and power of thinslicing. Learn how to use the concept of thinslicing to make the smartest decision, big or small. In a psychological experiment, normal people given fifteen minutes to examine a students college dormitory can describe the subjects personality more accurately than his or her own friends. How a little bit of knowledge goes a long way summary and analysis. Jan 16, 2005 but gottman, it turns out, can teach us a great deal about a critical part of rapid cognition known as thin slicing. The power of thinking without thinking ebook written by malcolm gladwell. Gladwell says we are thinslicing all the time when we go on a date, meet. Essentially, the concept of thinslicing implies that intuition is empirical. Mar 28, 2012 all of these marketing messages are used in a potential consumers thin slicing of your company. Thinslicing by malcolm gladwell, blink denzel washingtons life advice will leave you speechless listen this everyday and change your life duration. Oct 16, 2015 the book is titled blink because thinslicing lasts 2 seconds long at most. As this is the case, thinslicing only occurs in instinctual matter. There was another example of thin slicing gone wrong when warren harding was elected president manily based on his apperence.
This book also warns about the dangers of rapid cognition in highly stressful situations. Blink reveals that great decision makers arent those who process the most information or spend the most time deliberating, but those who have perfected the art of thin slicing filtering the very few factors that matter from an overwhelming number of variables. In the theory of thin slices, a little bit of knowledge goes a long way. Gladwell later describes, thin slicing allows your unconscious to take care of all the minor mental details in your life, while leaving you to concentrate on the main problem at hand 59. Gladwell describes thinslicing as unconsciously sifting through the situation in front of us, throwing out all that is irrelevant while we zero in on what really matters. Love at first sight is one of our most endearing beliefs, but it is a romantic delusion.
One interesting discussion from blink is how quick decisions can sometimes be better than well thought out decisions. The power of thinking without thinking using a tried and tested technique. Borrowing daniel kahnemans notation from thinking, fast and slow, this book is a more indepth discussion of our brains system 1. Your companys website is one of the prime examples of thin slicing. It presents in popular science format research from psychology and behavioral economics on the adaptive unconscious. But gottman, it turns out, can teach us a great deal about a critical part of rapid cognition known as thin slicing. Sort of a quick blink of a moment choice when ironically you make the right decision without any proceduralsequential thinking. One of the most popular books on thinslicing is blink. Thinslicing refers to the ability of our unconscious mind to find patterns in situations and behavior based on very narrow slices of experience. Thin slicing refers to the ability of our unconscious to find patterns in. He first delves into the concept of thinslicing in which he argues that sometimes it is necessary only to have a small amount of information in order to make important, and also effective, decisions. Thinslicing is a neat cognitive trick that involves taking a narrow slice of data, just what you can capture in the blink of an eye, and letting your intuition do the work for you. Thin slice methodology has been researched and its accuracy has been demonstrated in a variety of areas.
In the book gladwell tells us many different stories that have to do with thin slicing. Malcolm uses years of extensive research to help prove this concept of thin slicing and how to do it well. The power of thinking without thinking paperback april 3, 2007. Thinslicing probably evolved in order to make quick decisions when humans were in a period of history were knowledge was scarce.
Sep 06, 2012 one of the worst pieces of advice in recent years came in the malcolm gladwell book blink in which he described the phenomenon of thinslicing people when you meet them by just getting a. Blink summary from litcharts the creators of sparknotes. How do we make decisionsgood and badand why are some people so much better at it than others. The book has examples of successful thin slicing, examples showing how it works and what it accomplishes. Humans thin slice when they meet a new person, or have to make sense of something quickly or encounter a new situation. Blink is a book by malcolm gladwell explaining this theory of thin slicing. The research included shows just how complex and powerful our mind is. Book report on blink by malcolm gladwell essay 1114 words.
At its core, blink is a book about the phenomenon you call thin slicing, which is the ability of our unconscious to find patterns in situations and people based on very narrow slices. Blink reveals that great decision makers arent those who process the most information or spend the most time deliberating, but those who have perfected the art of thinslicing filtering the very few factors that matter from an overwhelming number of variablesmore. Download for offline reading, highlight, bookmark or take notes while you read blink. Jun 10, 2018 thinslicing the central theme that repeatedly emerges in the book is the idea that spontaneous decisions are often as good as, and at times, even better than carefully considered ones. Throughout the book, gladwell discusses the concept of thinslicing, or the unconscious minds ability to find patterns and meaning in the most fleeting slices of experience and impressions. You tell a human interest story and learn from it along the way. Aug 02, 2018 in blink, malcolm gladwell introduces the concept and power of thin slicing. Thin slicing probably evolved in order to make quick decisions when humans were in a period of history were knowledge was scarce. How does thinslicing help you make better decisions in the blink of an eye. The power of thinking without thinking paperback 23 feb 2006. The money shot in blink is thin slicing, gladwells term for that ability to make a rapid judgment on a small amount of data. The term thinslicing means making very quick decisions with small amounts of information.
The book is titled blink because thin slicing lasts 2 seconds long at most. A thin slice is all the information i need to evaluate and decide what i think. Blink is about the power of thinking without thinking. Throughout the book, gladwell discusses the concept of thin slicing, or the unconscious minds ability to find patterns and meaning in the most fleeting slices of experience and impressions. This moment, or blink, is what gladwell focuses his argument on throughout the book.
When evelyn harrison looked at the kouros and blurted out, im sorry to hear that, she was thin slicing. The power of thinking without thinking by malcolm gladwell. The book opens with the story of getty kouros, an overlifesized greek sculpture that surfaced out of nowhere in 1985. Thinslicing, malcolm gladwell, and the chinese character. Blink can help readers understand when thinslicing is useful and when analytical thinking should be relied on instead. It considers both the strengths of the adaptive unconscious, for example in expert judgment, and its. Apr 25, 2020 the term thinslicing means making very quick decisions with small amounts of information. The power of thinking without thinking, malcolm gladwell the author describes the main subject of his book as thinslicing. Find all the books, read about the author, and more. The power of thinking without thinking book summary. Gladwell posits that thinslicing can have its uses or can be a mistake. One of the worst pieces of advice in recent years came in the malcolm gladwell book blink in which he described the phenomenon of thin slicing. Jan 10, 2005 at its core, blink is a book about the phenomenon you call thinslicing, which is the ability of our unconscious to find patterns in situations and people based on very narrow slices.
Gladwells arguments center around an idea he calls thin slicing. Informatie over een kaas van misschien wel twaalf kilo. Rapid cognition, thinslicing, and the adaptive unconscious theme icon. The power of thinking without thinking 2005 is malcolm gladwells second book. The power of thinking without thinking see below and gerd gigerenzers gut feelings. Malcolm gladwell makes the case for thin slicing in blink. Jan 16, 2005 this book is only 277 pages long, but there are dozens of stories about thinslicing. Now, in blink, he revolutionizes the way we understand the world within. The problem with this book is that it faces in two directions simultaneously. May 30, 2019 gladwells discussion of thin slicing is arresting. In this book, the author describes interesting examples and research which exploit the idea of thinslicing. This includes the first impressions of strangers with selfratings, being able to identify. It also has stories teaching us, the reader of thin slicing and how it isn. Aug 19, 2011 in blink the use of thin slicing is described as being usefull and accurate as thick slicing is in some cases.
In the first chapter of the book, gladwell introduces some of the basic rules of snap judgment, or rapid cognition. This cognitive trick allows us to make decisions quickly that can as good as those made cautiously and deliberately. Thin slicing refers to the ability of our unconscious to find patterns in situations and behavior based on very narrow slices of experience. This is the prescription of blink, the popular psychology bestseller from malcolm gladwell, staff writer for the new yorker and author of the cult business book the tipping point. Sep 12, 2018 summary of the book blink by malcolm gladwell reveals the key ideas and statements. Thinslicing demonstrates that the unconscious is able to recognize patterns even if we dont recognize that pattern. Blink is a book about how we think without thinking, about choices that seem to. In thinslicing, your brain trusts your gut, and this may be the smartest thing you can do when making tough decisions.
The term is most often used in the discussion of malcolm gladwells 2005 nonfiction book blink, which analyzes the concept of thinking without thinking. Thinslicingthe way that the adaptive unconscious makes sense of the external worldis one blink s key themes. After his bestselling book brought the phrase tipping point into popular usage, which is that moment when an idea, product or concept suddenly catches fire with the population at large, malcolm gladwell now gives us two more phrases that are likely to become equally wellknown. The power of thinking without thinking by malcolm gladwell penguin. The thickslicing part of the brain reminds me that not long ago i read michael lewiss great book, moneyball, about a baseball executive who used rigorous statistical analysis to. Blink the power of thinking without thinking powells books.
It can be learned through practice and controlled to the point when you know you can trust your instincts or not. Thin slicing refers to the ability of our unconscious mind to find patterns in situations and behavior based on very narrow slices of experience. Blink has many of the same attributes as its predecessor it is the. The author describes the main subject of his book as thinslicing. Sep 10, 2012 in todays video, i talked about what malcom gladwell calls, thin slicing in his book blink. The central argument of blink is that our unconscious is able to find patterns in situations and behavior based on very narrow slices of experience. Essentially its taking a small slice out of someones actions or decision making process. In blink, gladwell introduces the concept and power of thinslicing with the story in the love lab, psychologist john gottman can predict with 90% accuracy and in less than fifteen minutes whether a couple will still be together fifteen years later. Summary of the book blink by malcolm gladwell reveals the key ideas and statements. Gladwell says that thin slicing is not a unique gift, that it is a central part of what it means to be human. The psychology behind blink psychology and philosophy. Blink is a book about intuitive feelings and snap judgmentsjudgments which are often though not necessarily more accurate and insightful than months of analysis.
Blink reveals that great decision makers arent those who process the most information or spend the most time deliberating, but those who have perfected the art of thinslicing filtering the very few factors that matter from an overwhelming number of variables. He first delves into the concept of thin slicing in which he argues that sometimes it is necessary only to have a small amount of information in order to make important, and also effective, decisions. The key is paradoxically not to dwell and ponder for more than a very short time. This book is an interesting read because this topic concerns everyone since instinctive decision making is common. Gladwell so very accurately describes blink as an intellectual adventure story and it truly is a most mindful work that is stimulating, easy and fun to read. When a person comes to your website, they should understand, in a blink of an eye, what your company does. In blink the use of thin slicing is described as being usefull and accurate as thick slicing is in some cases. Why i love malcolm gladwells blink book summary in 5 minutes duration. Thin slicing defined a critical part of rapid cognition is known as thin slicing. Subconscious, rapid cognition and thin slicing are prone to error, bias and stereotyping. Blink is an excellent book and i highly recommend grabbing a copy. Thinslicing by malcolm gladwell, book called blink. This is the prescription of blink, the popular psychology bestseller from malcolm gladwell, staff writer for the new yorker and author of the cult business book. Theres one about new coke, which seemed to test so well, but flopped.
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